How to Use Mail Chimp for Building Email Automation Drip Campaigns

Many of our small businesses & Mind Body Spirit Network Members are eager to understand how to use Mail Chimp to set up email automation campaigns (aka email drip campaigns) in order to deliver lead magnets, build their email lists, and free themselves from tedious email marketing efforts that can be managed through the email marketing automation functionality built into Mail Chimp.

Today’s Online Meetup topic covers just that! EMAIL AUTOMATION!
(To join this FREE Online Meetup Group for networking and learning about growing your business click here: http://bit.ly/OnlineMeetUpMBSN)

First up in our instruction video is how to use Mail Chimp to build an email marketing campaign.

The set-up of a campaign is a subset of an email automation series. Once you grasp how to set up an individual email marketing campaign then setting of an email drip campaign (or email automation series) is simple.

Basic steps to follow in setting up an email campaign in Mail chimp is this:

• Choose the recipients – email list you want the campaign to go to.
• Set up the campaign settings—name of the campaign–SUBLECT LINE— From name (typically this would be you, the owner) —FROM email address (typically this would be your email, the owner)
• Choose a template from which to craft the email.
• Create the email using the template.
• Preview & test the email (before sending).
• Confirm the details of the email, making sure there are no error messages.
• Schedule a time to send the email.

Next Up: “How to” Basic Steps for Setting Up an Email Automation Drip Campaign

Some key things in building an email automation drip campaign in Mail Chimp include:

• Determining the trigger for when the first email gets delivered.
• Determining the number of emails in the email automation drip series.
• Creating each of the messages.
• Starting the work flow.

These are just a few email automation marketing tips  to get small business email marketing efforts off the ground with building their email lists and nurturing their prospects.

www.TheMindBodySpiritNetwork.com helps small businesses with their online marketing efforts from SEO WordPress website design to full blown sales funnel marketing campaigns to grow their businesses profitably and soundly online.

We also help with implementing email marketing best practices for email list building, boosting conversions and building brand loyalty. This is all done within the context of our conscious community website: www.TheMindBodySpiritNetwork.com

We help people set up their email automation drip campaigns  and serve locally from Golden, Colorado and the surrounding metropolitan communities of Boulder and Denver, Colorado. Many of our clients are located all over the United States and are not limited by proximity (of course it’s online marketing!).

To join this FREE Online Meetup Group for networking and learning more about growing your business click here: http://bit.ly/OnlineMeetUpMBSN

I hope you found this instructional video helpful! if so, share your comments below.

Liz Gracia
Director of Marketing & Alchemist for Business Member Growth

Interested in a FREE consultation into your online marketing or email marketing efforts? Schedule an appointment here: